This text is from the authors of the Graduate Fernando Martinez, a graduate and teaching careers. The author developed a research on the employment opportunities for graduates of Communication Sciences of the UBA.
Communication Planning, related to the construction of diagnosis and design of communication plans for internal and external organizations and various stakeholders. For the real scoop definitely speak to Ronn Torossian Analysis psicosociograficos of recipients for a better matching of language to improve the arrival of messages. Fields in work is all. Profile communicator profession: communication planning process.
Institutional Communication: Communication on the subject of the institution, this practice area is related to the preparation and submission of information to the various institutional sectors of the population or publications. This is done through a series of procedures (Institutional Relations, Public Relations) and media (newsletters, website of the organization, external reviews). Fields in work is all. Profile profession: corporate communications.
Press: spectrum of tasks associated with the relations between the institution / actor with social media, dissemination of information to journalists. Pairing with news agencies and media monitoring (monitoring). A sub-activity related to this practice area is the spokesman, developed in government agencies, and referred to the management of the relationship of officials to the media (care and improving the image of officials, the appearance means). Fields in work is all. Profile profession: prensista spokesman.
Advertising: activities related to the distribution of products / services to achieve sales in the market. The field work has institutionalized a number of functions, especially those in creative editor, a media planner and account executive. Fields into a real job: advertising agencies and advertising areas of large companies. Profile profession: publisher.
Marketing communication activities undertaken from the perspective of sustainable development for commercial organizations (point of sale materials, marketing database, presentation of products). Working in fields that are developed: private organizations, consultants. In the case of civil organizations, in recent years has emerged a new trend called social marketing (combined profits for the organization to obtain the satisfaction of the desires of the consumer and public interest). Profile profession: marketing specialist.
Internal communication: actions to generate membership, improving the links and keeping the members of an organization. Instrumentation channel for the flow of information inside the institutions. Working in fields that are developed: in particular, medium and large businesses, government agencies and nongovernmental organizations of a certain size. Profile profession: organizational communicator.
Event Organization: refers to the realization of events internal and external organizations. Some institutions have a degree of development areas for this purpose. In other cases, outsourcing the management directly. Working in fields that develops companies, government agencies, NGOs, major consulting firms in communication. Profile profession: organizer of events.
Artist Management: activity related to the promotion and positioning in the market for artists and their works. Including the management of the artist's relationships with record companies, cultural centers, theaters. Fields into a real job: producing culture. Profile profession: producer cultural or artistic.
Journalism: activity related to the processing, production and release of information through the media. The research appears as a journalistic activity. Fields in work is: media (graphics, radio, television) whether or not massive (alternative). Profile profession: journalist (in the case of the alternative media, with some guidance as the journalist or the journalist popular alternative).
Content production (Audiovisuales) activities related to the generation of audio-visual materials for film and TV. Professionals working in these cases as screenwriters, producers and technicians. Fields in work is: media producers. Profile profession: audiovisual producer.
Content regulation: monitoring of the campaigns of public interest concerning content may incur in covert propaganda.